WeSportUp Demo Day 2025

TURIN – The third acceleration cycle promoted by WeSportUp, the program dedicated to innovation in sports and wellness, concluded yesterday at the Allianz Stadium in Turin. The event, organized in collaboration with Juventus Forward, featured nine selected startups that presented their innovative solutions to high-profile corporate partners – such as Bnl Bnp Paribas, Snaitech, and Juventus itself – as well as investors and stakeholders in the industry.

A path of excellence for new businesses
Following a four-month scouting phase, during which nearly 400 applications were reviewed, the top nine startups were chosen from 18 finalists during the September selection day. The program, which began in October, offered an intensive 14-week training journey that included mentorship, masterclasses, business training, and market testing with corporate partners.

Nine startups looking toward the future
The selected startups represent some of the most promising ideas in the sports and wellness sectors. Among them:

  • Gabel Tech (2023): Advanced Sensor Technology for Movement Monitoring. Gabel Tech has developed advanced sensor devices for monitoring motor dysfunctions, integrated into poles similar to those used for Nordic walking, known as e-poles. This innovative system enables precise biomechanical assessments, offering valuable support in rehabilitation medicine, athletic training, and injury prevention. The solution leverages artificial intelligence to process real-time data and deliver personalized recommendations, setting a new standard for smart, adaptive sports technology.

  • Powerset (2020): Big Data Architecture for Athlete Performance and Injury Prevention. Powerset employs a big data architecture to monitor athletes’ physical conditions, featuring a predictive system for injury prevention already adopted by professional sports teams. The platform combines biomechanical analysis with predictive models, aiming to minimize athlete downtime and optimize performance through cutting-edge data-driven insights.

  • Mangofit (2023): All-in-One Platform for Personal Trainers. Mangofit offers a comprehensive solution for personal trainers through a platform that enables client management, payment processing, training plan communication, and tracking of clients’ physical parameters. The goal is to enhance the digitalization of a sector that has traditionally relied on the “human” management of the trainer-athlete relationship, streamlining operations while maintaining a personalized approach.

  • Idolmatch (2024): Revolutionizing Athlete Personal Branding. Idolmatch introduces an innovative model for monetizing athletes’ personal brands. Through a marketplace powered by smart contracts, athletes can directly engage with brands and communities, eliminating intermediaries. This approach fosters new forms of engagement and creates sustainable economic opportunities, empowering athletes to take control of their brand and interactions.

  • Jubatus (2024): Personalized Video Highlights Powered by Machine Learning. Jubatus has developed a cutting-edge content automation software for sports video analysis, capable of generating personalized highlights using machine learning. The platform gives non-professional athletes the opportunity to create custom video clips showcasing their performance, such as key moments from a marathon. With engaging graphics and social media-ready formatting, Jubatus helps athletes seamlessly share their achievements and enhance their visibility.

  • Medicaly (2023): Revolutionizing Personalized Nutrition Through Digitalization. Medicaly transforms the personalized nutrition sector with an optimized digital platform that connects users with certified nutritionists. By fully dematerializing the process, it offers a simpler, more accessible experience, reducing the risk of users abandoning their plans. Subscription options are available for 1, 3, or 6 months, making tailored nutrition programs more manageable and effective.

  • Miomeal (2020): Smart Fridges for Healthier Workplaces. Miomeal introduces a system for distributing healthy food through smart fridges in workplace environments, reducing waste while promoting personalized meal solutions based on nutritional data and individual preferences. The IoT-powered approach enables continuous monitoring of consumption and inventory, ensuring a seamless and efficient food distribution process.

  • Pickeat (2021): Redefining Stadium and Event Dining with AI. Pickeat revolutionizes stadium and event dining by leveraging AI to predict demand and implement a just-in-time booking and delivery system. This innovative solution enhances logistics, reduces waste, and eliminates the need for spectators to wait in line at kiosks. Fans can now enjoy the event without interruption, maximizing their experience while minimizing wait times and improving food service efficiency.

  • WeGoo (2023): Sustainable Shared Mobility for Sporting Events. WeGoo offers a shared, sustainable mobility platform that optimizes transportation flows for sporting events through carpooling systems powered by geolocation and route optimization. The model fosters the creation of a community that connects regular travel companions based on shared interests, with a trust-based rating system. With data-driven insights, WeGoo has the potential to make a significant impact on reducing CO₂ emissions and traffic, benefiting both the environment and sports organizations.

The italian sport high tech future world leaders companies, looking for investors, launched from the WeSportUp Team managed by the talented Federico Smanio and Vincenzo Rollo – Congrats to all for the great job!